Question of the Week: can you promote wind to the people?



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Windpower Monthly

Following from Global Wind Day, organised by the Global Wind Energy Council (GWEC) and the European Wind Energy Association (EWEA), Windpower Monthly asks if there is more the industry could be doing to promote the sector to the wider public.

We spoke to Greenpeace chief scientist Dr Doug Parr, Vestas chief marketing officer Morten Albaek and Richard Bowen, consultant at Pendragon PR. 

Question: What should the wind industry be doing to counter the anti-wind lobby?

Morten Albaek, chief marketing officer, Vestas

Let's be clear about the challenge: In key markets, the wind industry is being attacked by media-savvy and politically influential adversaries who often display a brazen disregard for factual information.