German Offshore Wind Energy Foundation publishes study: “The Impact of Offshore Wind Energy on Tourism – Good Practices and Perspectives for the South Baltic Region“
Varel, 18 April, 2013. In the context of the EU project “South Baltic OFF.E.R”, the German Offshore Wind Energy Foundation conducted a study on the potential benefits of offshore wind energy for the tourism sector. Titled “The Impact of Offshore Wind Energy on Tourism – Good Practices and Perspectives for the South Baltic Region”, the study investigates how offshore wind farms can be integrated into regional tourism concepts by looking at real-world examples from the North Sea and Baltic areas. The conclusions are based on extensive research and the analysis of discussions held with project partners and other relevant sources, as well as telephone interviews with experts.
Especially in the coastal areas of Denmark, Sweden, Germany and Great Britain, offshore wind farms are already consciously being integrated into regional tourism offers. The spectrum of potential offshore attractions is large: It spans from offshore information centres and travelling exhibitions to boat tours and helicopter flights around offshore wind farms, and on to observation platforms with telescopes and combined on and offshore tours. Moreover, specially designated areas for divers and sailors in the vicinity of offshore wind farms, but also offshore restaurants and merchandising products, are but some of the many possibilities.
The study examines how offshore wind energy and tourism may be of mutual benefit to each other, and in this context offers approaches for successful communication. It is essential for wind farm operators and businesses to pursue an optimal communication strategy, before, during and after construction of the wind farm, which centres on a proactive information policy regarding planned developments, since a lack of information is frequently the greatest obstacle to acceptance of this young technology. This of course applies not only to tourists visiting the affected coastal regions, but especially to local residents.
“During our discussions with local actors it became clear that transparent communication and on-site activities would not only raise the level of acceptance for a wind farm project among tourists, but could give rise to a certain pride for being part of such a project, particularly among local inhabitants,” explains Andreas Wagner, managing director of the German Offshore Wind Energy Foundation. The study will be officially launched on April the 25th, at the EU project’s closing conference which will take place in the context of the “Wind & Maritime” in Rostock, and is available for download as a PDF document on the foundation’s website, under menu point “Infothek: Studien”. A limited quantity of printed copies is also available on request. Please contact: firstname.lastname@example.org.
On South Baltic OFF.E.R
In the context of the EU project “South Baltic OFF.E.R”, ten partners from Germany, Poland, Lithuania, Sweden and Denmark and ten associated organisations have since 2010 been jointly developing strategies for the faster, more sustainable, and more harmonious development of offshore wind energy in the southern Baltic region. A cross-border cluster shall support the development of offshore wind energy as a climate-friendly means of energy generation. The EU project is supported by the Interreg Program. For further information see: www.southbaltic-offshore.eu.
On the German Offshore Wind Energy Foundation
The German Offshore Wind Energy Foundation was founded in 2005 in order to further environmental and climate protection through the advance of research and development on offshore wind energy. It has established itself as a non-partisan, transregional, independent institution promoting offshore wind energy in Germany and Europe. The foundation provides a platform for communication between politics, business, and science, furthers the exchange of knowledge, and is an incubator for ideas. Simultaneously, it bundles the various interests and conveys these to politics, the public, business and academia.
Further information available at
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Tel: +49-4451-9515 246
Contact press office:
Pressebüro Stiftung OFFSHORE-WINDENERGIE
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c/o Katja Weinhold
Tel: +49-30-397 94 406