The media giant, Bloomberg, has good reason to brag about being sustainable. It is the first news organization in the world to obtain WindMade label certification. Launched in November 2011by the wind turbine maker, Vestas, the WindMade label is backed by the UN Global Compact and conservation group, World Wildlife Federation (WWF). WindMade requires participating companies to obtain at least 25 percent of their electricity from wind power. Bloomberg went far beyond that as the company’s U.S. operations obtain 58 percent of the electricity used from wind. In addition, Bloomberg obtains 25 percent of its power from biomass.
WindMade describes itself as a “global consumer label for companies that use wind energy.” The label includes other well-known companies and organizations including Lego, PwC and the Global Wind Energy Council. For Bloomberg to obtain WindMade certification is a major coup given that the news organization has over 15,000 employees in 192 places globally.